[DRC19] Communication design for the public good

By May 13, 2019 No Comments
03.06.2019_ h. 17.00 / 19.30 at Polifactory (Via Privata Simone Schiaffino, 22/30)

Communication design for the public good: role and responsibilities of the designer

Communication design can have a distinctive role in the transformation of public services because it intervenes directly on multiple levels of comprehension, impacting on the behaviour of all the stakeholders. From this perspective, the communication designer is comparable to the figure of a “translator” who performs a continuous mediation activity between supports, media, languages within an increasingly diversified public sector.
The translator designer can contribute to the public service transformation making the contents available for use in terms of legibility and hierarchy, facilitating their articulation through graphic editing operations, renewing the possibilities of communicative access to contents (tangible or intangible), creating tools for sharing informations and facilitating their dissemination.

Introduction by Elena Caratti.

[Event free of charge, register yourself here]

The event part of the series Design Research Critique seminars – 2019.

The seminar is composed of three events. Every event will consist of an introduction to the daily topic and three talks given by relevant domain experts. Following a moment of aperitif and networking.

Talk #1

The We-Mi project: communication design between public administration and citizens

Valeria Bucchetti / PhD, Associate Professor, Dipartimento di Design, Politecnico di Milano

The city for welfare offers itself as a paradigmatic case able to rise, ex-post, some considerations on the disciplinary field of communication design and, more specifically, on communication design for welfare. It is a question of reflecting on the new and old tasks of communication design, and on the responsibilities and functions of communication design for welfare, when it comes to the design challenges that the digital transformation is imposing on this field. Also we need to think about the model of society that we intend to promote and that every communicative action implies and (re)affirms.

Talk #2

Visual interfaces for a technologically mediated citizenship

Marco Quaggiotto / PhD, DataInterfaces, ISI Foundation, Politecnico di Milano

Recent changes in the configuration of the public sector push toward a technologically mediated relation between citizens and public administrations. In this process of dematerialization, digital data becomes the substrate that stores traces of the interactions between private and public contexts. Communication design, through data visualization, can recover the shape of these immaterial relations, building interfaces between estranged systems: not only users and services, but citizens and the public sphere.

Talk #3

Responsible design for the public sector

Jorge Frascara / Professor Emeritus at the University of Alberta, Communication Designer

The seminar will explore the usefulness of designing in a user-centred way. Some main concepts as: evidence-based; outcomes-oriented; content-driven; context-adapted; performance-evaluated, will be introduced and discussed. A series of case studies will be also presented to illustrate the implementation of these concepts in the practice of communication design in the public sector.

Beyond talks

Round table

Aperitivo and closure

[Event free of charge, register yourself here]